A common piece of advice you’ll hear when getting into digital marketing is that content is king.
Quality content is a great way to provide your audience with relevant information, build trust, and get positive attention from search engines.
All these factors make it much easier for an audience with a ready interest in your content to find it. Regardless of which of the two platforms you choose to make your living off of, using websites such as Jaynike helps give you a leg up.
When it comes to content, many businesses tend to rely on blog articles. However, there’s no reason to limit yourself to the written word.
More and more people are turning to video to provide the great content their audiences are looking for.
Video content is great for expressing ideas in an in-depth, timely, and dynamic manner, making it a useful resource for your content marketing.
If you are thinking about turning to video content, podcasts and YouTube channels are two of the most obvious platforms to use.
Finding the right platform is a must if you want to find a good fit for your business.
YouTube and podcasts have different strengths, and the trick is picking the one that best corresponds to your strengths.
Here’s a quick overview of each platform to help you weigh your options and find the platform that gives you optimal results.
YouTube
Making your own videos is easier than ever these days, and there are plenty of platforms available to let you share them with the world.
However, YouTube is the largest platform and one of the most visited sites in the world.
It can make some money and effort to seriously make a name for yourself on YouTube but consider it a worthwhile investment.
High-quality equipment, like cameras, microphones, lighting equipment, and editing software, is a great investment for making your videos better and more appealing to your audience.
Some other benefits of turning to YouTube for your online marketing include:
1. Videos Are The New Favoured Medium
When it comes to content creation, video is the way to go. Videos are a dynamic and engaging medium that resonates with viewers.
They’re a good fit when you’re looking for creative ways of sharing your expertise or advertising your services.
To name one example, if you were advertising rental coach services in Toronto, videos are an excellent way to show the quality and comfort of your fleet.
Search engines favour videos as a way of giving viewers relevant information in a timely manner.
YouTube videos are a great way of ranking higher or even taking the snippet spot, ensuring that more viewers get to see your content and visit your site.
2. Videos Grab Viewers’ Attention
Videos are a great way for viewers to view your content on the go (perfect if they need information in a hurry), while also commanding their undivided attention.
There’s an auditory and visual element to the video, and to fully experience one properly, a viewer needs to listen and see it.
This way, your viewers are more likely to give your videos their full attention as they’ll have eyes and ears on them.
3. Videos Build Trust
Most prospects are leery of buying from businesses they aren’t familiar with right away. Videos are a great way to build trust and put a human face on your business.
Think of it as taking the first step to creating a more personal relationship with your viewers.
Video, being an engaging medium, is another way you can build trust with your audience. You can make even topics they consider “boring” intriguing, interesting, and relevant.
Sharing your expertise is a great way to educate your audience in a way they find compelling, as well as providing additional service above and beyond your company’s actual services.
Podcasts
Podcasts are online shows you can subscribe to from your computer or mobile devices.
They’re typically spread over a series of episodes you can to your device and listen to whenever you want.
Podcasts may be audio or video, but the most popular format is audio.
Podcasts are easily digestible content, consumed by millions every week, making them a great choice for promoting a small business.
Other than the wide range of potential customers, some other benefits you can expect include:
1. Podcasts Are Easy To Produce
One of the biggest draws of podcasting is that it’s an easy field to break into. Recording may take some time, but you’ll need minimal equipment to start making them.
Recording your podcasts is a simple task that can be accomplished with as little as a smartphone.
Podcasts are also a flexible medium, one that allows you to discuss a variety of topics, from sports events in the US to quality best web designers Toronto.
Even one episode is a great start to building an authoritative presence for your business. From there, you can run consistent podcasts to start building a recognizable brand.
2. Podcasts Are Great For On-The-Go Viewers
One reason podcasts are so popular with audiences is that it’s easy to podcasts and listen to them at your convenience.
That makes it easy to fit them into a daily routine, whether it’s going to or returning from work, doing errands, or walking the dog.
What this means for you is that your podcast enters viewers’ minds at their pace. This makes you a more welcome guest, making the audience more receptive to your message.
As an audio-only medium, podcasts also make it easier for listeners to multitask and fit your content into their daily routine.
3. Podcasts Are Compatible With Other Platforms
Sharing your podcasts is an easy way to extend your reach and ensure a wide audience hears what you have to say.
Whether you make them available on your site or post them on social media, you have plenty of options for making your podcasts available to listeners.
You can also pivot your strategy to include YouTube if you wish.
There are tools available that allow you to convert your podcasts into videos, allowing you to post your podcasts on a widely-used platform.
Both of these platforms are useful tools for growing an audience that cares about what you have to say.
The things to really keep in mind when choosing between one or the other are which platform is a better match for your skills and whether podcasts or YouTube videos will help grow your audience.
Keep this overview in mind to weigh the pros of both platforms and come to the decision that’s best for your business.
